About the Program
Sustainable Tourism is delivered by GreenStep Solutions, an award winning sustainability consulting firm and Certified B Corporation established in 2008. GreenStep has helped over 3,000 businesses to measure and improve their sustainability performance. Sustainable Tourism provides globally-recognized assessment and certification programs for tourism businesses, operators, and destinations.
With programs that include the Free Sustainability Score, Sustainable Tourism 2030 Pledge along with low-cost sustainability assessments, GreenStep Sustainable Tourism aims to help support small and medium-sized tourism organizations to either get started on or to make continual improvement towards their sustainability goals.
Fast Facts
- GreenStep Sustainable Tourism criteria is recognized by the Global Sustainable Tourism Council (GSTC) and aligned with the UN Sustainable Development Goals.
- GreenStep Sustainable Tourism is the only North American-based Certification provider of GSTC-recognized standards for all sectors within the Tourism industry and for Destinations.
- GreenStep Sustainable Tourism has Certified hundreds of Canadian businesses, across all sectors of the industry, including tour operators, accommodation and transportation providers, breweries, wineries and restaurants.
How It Works
A minimum score of 35% is required to achieve a Bronze Certification. Other grading levels include Silver, Gold and Platinum.
Marketing Benefits for Bronze, Silver, Gold & Platinum Members
- Internationally-recognized measurement and recognition of your sustainability initiatives, to be used for marketing purposes or to help distinguish yourself in your community and to your guests.
- Opportunity for your sustainability initiatives to be featured on GreenStep social media platforms, monthly newsletters as well as Member Spotlights, to be used on your social channels.
- Searchable listings (if a signatory) on Sustainable Tourism 2030, or as a member or partner on GreenStep Sustainable Tourism and goodtraveller.net with your company details and a backlink to your website, valuable to your SEO and Google ranking.
- Identification as a travel sustainable property to guests on booking platforms, when applicable.
Operational Benefits
- A one-on-one assessment with a sustainability expert with data and insight on how you perform across aspects of management, social and economic, natural and cultural and environmental sustainability.
- Depending on the Sustainable Tourism program of choice, a custom built action plan and additional planning and implementation tools for improving your sustainability performance and saving money.
- Discounted annual subscription to our web-based carbon calculator, where you can measure your carbon footprint based on international standards.
- Member support, follow-up and ongoing communication to ensure continual progress and improvement
- A library of industry specific resources, including blogs and articles, program guidebooks, marketing toolkits, educational webinars and workshops, customized consulting packages and other services
- Connections and opportunities for learning and sharing from other Sustainable Tourism members and partners who can help you on your sustainable journey.