Manager, Sales & Business Development

The District at Base31 is more than a destination. It's a 70-acre canvas where history, hospitality, culture, and community come together. As we continue transforming this remarkable site, we're looking for someone who sees possibility everywhere—and knows how to turn it into lasting partnerships, memorable experiences, and sustainable growth. 

We are looking for the person who doesn’t just read the playbook—they write it. Someone who  sees the "empty" space on our site and immediately starts engineering revenue, events, and culture. You see a patch of ground and imagine a festival. You meet a partner and see an opportunity to expand our offerings. You are equal parts diplomat and deal-maker, someone who thrives in the ambiguity of the new and the hunt for the unlikely. 

WHO YOU ARE

• Visionary: You see potential where others see empty space. You understand that "Manager, Sales & Business Development" is just the title; the real role is "Legacy Shaper. 
• Catalyst: You thrive in ambiguity. When you hear "we haven’t done that before," your heart beats faster.
• Connector: You have a network that is as broad as it is deep. You aren't selling services; you are sharing the excitement of Base31.
• Entrepreneur: You treat this role like your own business. You take ownership, you take calculated risks, and you follow through from concept to handshake.

THE MISSION

Your desk is about 70 acres. Your KPI is the vibrancy of our future.

• Drive the Revenue Ecosystem: You will lead the strategy for third-party events and venue rentals, group visitation, tourism partnerships, sponsorships and brand partnerships, and commercial activations, visitor loyalty and membership incentives, and other emerging business opportunities.
• Build the "Unwritten Playbook": We are evolving from a historic site to a mixed-use community. You will help define the sales tools, the models, and the customer journeys that don't exist yet.
• Bridge Worlds: You are the connection  between our programming, operations, and the partners who want to call Base31 home. You turn curiosity into conversion.
• Share the Story: You are the public face of our growth.. Whether at a tourism conference or a board meeting, you represent the legacy we are preserving and the future we are creating.

KEY RESPONSIBILITIES

• Proactively identify new business opportunities across Base31's venues, outdoor spaces, programming and future development opportunities.
  Lead sales efforts across all operational areas, with an emphasis on third-party events, private bookings, and pre-booked group business.
• Lead the client relationship from initial inquiry through contracting and event planning, working collaboratively with Programming, & Events, Commercial Leasing, Site Operations, Food & Beverage, Marketing & Communications, and other internal teams to develop viable event plans and ensure a seamless transition into event delivery.
• Develop and sell group visitation opportunities, including educational programs, bus tours, corporate outings, social clubs, and organized travel experiences, positioning Base31 as a destination for group and packaged visitation.
• Collaborate with internal teams, District tenants, and external partners to develop and package complementary visitor experiences that increase visitation, length of stay, on-site spending, and repeat visitation, while promoting those offerings through local, regional, and provincial tourism channels.
• Work collaboratively with Programming & Events, Marketing, Food & Beverage, District tenants, and external tourism partners to identify and develop opportunities that increase visitation, expand audience reach, and drive demand during shoulder and low-demand periods.
• Identify, cultivate, and support the sale of new site uses and partnership opportunities - including tourism, cultural, commercial, and film-related opportunities- that generate revenue, increase site utilization, and advance organizational priorities.
• Develop and evolve customer loyalty, membership, and audience engagement programs that encourage repeat visitation, increase lifetime visitor value, and support the integration of future homeowner and community-based benefits as the site grows.
• Represent Base31 at trade shows, tourism events, industry conferences, and community activations to strengthen relationships, promote the site as a destination, and generate partnership, visitation, and revenue opportunities.
• Develop, package, and support the sale of sponsorship opportunities across events, programs, visitor experiences, and site-wide initiatives, working closely with internal stakeholders and external agency partners to create compelling and deliverable partnership offerings.
• Research and support applications for government, tourism, and industry funding opportunities that align with organizational priorities, collaborating with internal teams and leadership as required.
• Support the development and continuous improvement of sales systems, tools, and customer relationship management processes that enable effective lead tracking, relationship management, reporting, and revenue growth.
• Track revenue performance across sales, partnerships, sponsorship, and business development activities; forecast future opportunities; and provide regular reporting, analysis, and budget input to support organizational planning and decision-making.

To be successful in this role, the Manager, Sales & Business Development will collaborate across the organization to develop strong sales tools and materials, including clear venue inventory, packaged offers, and client-ready collateral that support proactive outreach and conversion.

AREAS OF OWNERSHIP AND FOCUS

• Revenue generation and revenue-related partnership development for festivals, signature events, and site-wide activations.
• Third-party events, commercial activations, and venue rental opportunities.
• Group sales and organized visitation, including educational groups, bus tours, corporate outings, and community organizations.
• Sponsorship and government grant development, activation support, and strategic partnership opportunities.
• Tourism, accommodation, transportation, and distribution partnerships that drive visitation and extend visitor stay.
• Relationship management with external stakeholders, community partners, industry organizations, and key business contacts.

QUALIFICATIONS AND CORE COMPETENCIES

• Highly collaborative and able to build strong relationships across teams, partners, tenants, and external stakeholders.
• Adaptable, resourceful, and comfortable working in an evolving environment with a degree of ambiguity.
• Sales-driven, with the initiative to build pipeline, convert opportunities, and pursue growth proactively.
• Strong operational understanding and the ability to balance client needs with on-site realities and constraints.
• Demonstrated ownership, accountability, and follow-through from concept to execution.
• Calm under pressure and able to manage multiple priorities effectively.
• Relationship-oriented, with a consultative rather than transactional approach to sales.
• Experience working across sectors such as food and beverage, arts and culture, tourism, wellness, and experiential programming.
• Comfortable negotiating agreements and balancing stakeholder needs within operational and organizational constraints.
• Demonstrated ability to work collaboratively across departments to advance sales, partnership, sponsorship, and visitor experience objectives.
• Sound judgement and ability to make decisions while maintaining a flexible and people-centered approach.
• Understands the intricacies of health and safety for visitors, events, and tours, and can provide guidance on best practices.
  

WHY JOIN US?

Because you want to be part of something that will be talked about for generations. You want to work in a place where your creativity is a requirement, not a bonus. You want to work with a team that values purpose as much as profit.

ARE YOU READY TO BUILD?

We don’t want a résumé that looks like everyone else’s. We want to know about the vision you’ve brought to life, the partnership you built from scratch, and why you feel the pull of Base31.