Product Development & Investment
TIAO supports the growth of strong, year-round tourism experiences across Ontario by helping operators build capacity, access investment, and strengthen their offerings. We work with industry partners to encourage innovation, provide training and resources, and support tourism development rooted in local identity, community character, and inclusive opportunity. Our focus is on helping businesses - especially small, seasonal, and culturally significant operators - grow sustainable tourism products across the province.
Destination Canada: Aurora AI
As global competition intensifies, Destination Canada has launched Aurora AI to provide Canadian tourism businesses a sharper competitive edge and a clearer line-of-sight on ever shifting market opportunities, and risks.
Aurora AI is turning Canada’s national data assets into practical, easy-to-use intelligence systems so that operators can quickly test new marketing ideas, better understand which travellers are most likely to buy what products, and, to shape value propositions that will drive conversion.
Destination Ontario Insights Portal
Explore Ontario's Tourism Insights. Join the Destination Ontario Insights Portal to access the Ontario Travel & Tourism Monthly and other trusted research guiding Ontario's tourism growth.
Elevating Ontario Experiences
The Elevating Ontario Experiences Project aims to assist tourism operators across the province through a series of 2 - 2.5hr workshops, helping to uncover potential growth areas in their business within culinary or winter/shoulder season tourism development.
These workshops are curated and tailored to each tourism region in Ontario.
TourismScapes
TourismScapes is an interactive mapping and data-visualization tool developed by Destination Canada and the Canadian Tourism Data Collective that profiles the economic footprint,, visitor behavior, and assets of over 5,000 Canadian communities. It helps stakeholders analyze tourism employment, seasonality, and business mix for strategic planning.
The READI™ Program
TIAC's READI™ program is designed to support the growth and resilience of Canada’s tourism industry. Whether you’re an independent business or an organization looking to support your members, READI™ gives tourism operators practical tools, training, and support to handle challenges and take advantage of new opportunities.
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