TIAO supports the growth of strong, year-round tourism experiences across Ontario by helping operators build capacity, access investment, and strengthen their offerings. We work with industry partners to encourage innovation, provide training and resources, and support tourism development rooted in local identity, community character, and inclusive opportunity. Our focus is on helping businesses - especially small, seasonal, and culturally significant operators - grow sustainable tourism products across the province.
Destination Canada: Aurora AI
As global competition intensifies, Destination Canada has launched Aurora AI to provide Canadian tourism businesses a sharper competitive edge and a clearer line-of-sight on ever shifting market opportunities, and risks.
Aurora AI is turning Canada’s national data assets into practical, easy-to-use intelligence systems so that operators can quickly test new marketing ideas, better understand which travellers are most likely to buy what products, and, to shape value propositions that will drive conversion.
Destination Ontario Insights Portal
Explore Ontario's Tourism Insights. Join the Destination Ontario Insights Portal to access the Ontario Travel & Tourism Monthly and other trusted research guiding Ontario's tourism growth.
TourismScapes
TourismScapes is an interactive mapping and data-visualization tool developed by Destination Canada and the Canadian Tourism Data Collective that profiles the economic footprint,, visitor behavior, and assets of over 5,000 Canadian communities. It helps stakeholders analyze tourism employment, seasonality, and business mix for strategic planning.
The READI™ Program
TIAC's READI™ program is designed to support the growth and resilience of Canada’s tourism industry. Whether you’re an independent business or an organization looking to support your members, READI™ gives tourism operators practical tools, training, and support to handle challenges and take advantage of new opportunities.
Forward Motion Podcast: Destination Canada’s Playbook for Investment-Ready Tourism
Andrew Siegwart sits down with Johanna Griggs to explore the growing connection between tourism, economic development, and investment attraction. Drawing from her experience across municipal, provincial, and national tourism development, Johanna shares how tourism has evolved far beyond traditional marketing into a powerful tool for community regeneration, infrastructure growth, talent attraction, and long-term economic competitiveness.
Forward Motion Podcast: The All Encompassing DMO, Driving High Impact Economic Growth
Megan Knott, CEO of Tourism Kingston, discusses the dynamic and resilient tourism industry, emphasizing the importance of community partnerships and the global reach of tourism. Kingston's unique brand, influenced by its history, nature, and cultural icons like The Tragically Hip, attracts 3 million visitors annually, contributing over $500 million to the economy. She also addresses the need for investment in tourism infrastructure and the impact of tourism on local economic and community vitality.
Destination Canada: Investment Hub
Canada’s tourism sector is entering its next phase of growth. With strong demand already established, the opportunity now lies in expanding supply to unlock up to $178 billion in annual tourism revenue by 2030. Explore the data, competitive advantages and investment opportunities shaping the future of tourism in Canada.
Funding & Resources
a collection of current funding and grant opportunities for tourism businesses, suppliers, community organizations, and other industry stakeholders. It includes programs supporting business growth, infrastructure, workforce development, transportation, accessibility, arts and culture, and Indigenous entrepreneurship.
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