Whereabouts: the (actually) simple platform powering Ontario tourism
Your members, your businesses, your events, your website and your marketing, all in one place. Whereabouts is the destination management and marketing platform built in Toronto for organizations like yours: a big network to serve, a small team to serve it, and no appetite for stitching together a dozen different tools.
It is also the platform TIAO chose for itself. As TIAO's official technology partner, Whereabouts runs the TIAO website, the province-wide events calendar and Ontario Tourism Summit ticketing. And when TIAO members choose Whereabouts, part of every licence comes back to TIAO to support its advocacy for Ontario's tourism industry.
- Award-winning: named Canada's top destination management and marketing software of 2025 by Travel & Hospitality Tech Outlook
- Proven in Ontario: trusted by TIAO, Destination Northern Ontario, Indigenous Tourism Ontario and destinations across Canada and the U.S.
- All-inclusive: one annual price covers every feature and every update, with no per-module fees
- Easy to run: no technical skills needed, day to day
See it in action below, or learn more at whereabouts.tech.
Built for the way Ontario tourism works
Works on any website
Whereabouts widgets drop into any website or platform, whatever it runs on. Build a business directory, a curated events calendar or a ticketing widget once, then run it on your site and on your partners' sites. Update it in Whereabouts and every embed updates instantly.
A province-wide head start
Through TIAO, Whereabouts is being connected to the Ontario Tourism Database: almost 15,000 tourism businesses across the province. Find new partners by region and category, keep records current from one shared source, and stop re-entering the same data. Less duplication and more collaboration, exactly what the Ontario Tourism Strategy calls for.
AI that handles the busywork
Auto-complete business profiles and turn a poster, a link or a few lines into a publish-ready event. AI tagging and description writing are built into the directory, so your team spends its time on marketing, not data entry.
Everything included. Nothing bolted on.
Directory
Centralized business profiles with fast search, segmented views and self-service editing, plus AI tagging and description writing. Every operator in your region, organized and current.
Events
A full events calendar with public submissions, approval workflows, recurring and multi-location events, and automatic publishing to your website the moment an event is approved.
Widgets
Listings, events, lists and itineraries embedded on any website, carrying your branding and updating in real time.
Lists & analytics
Smart lists built from filters, with impressions, views and clicks reported for your organization and for every business you promote.
People (CRM)
Every organization and contact in one place, with assignable, time-stamped notes and to-dos on each timeline.
Broadcasts
Share updates, documents, videos and courses with any group of partners, and see who engaged.
Partner portal
Businesses claim and manage their own profiles and submissions, while your team reviews what goes live.
Storefront
Collect membership dues and sell tickets to events and summits through a lightweight, low-fee checkout.
Tripper itineraries
Map-based, mobile-first itineraries that link local businesses into trips, with downloadable PDFs and engagement analytics.
Ontario's tourism industry association already runs on it
TIAO's website, its province-wide events calendar and Ontario Tourism Summit ticketing all run on Whereabouts. TIAO is also the partner through which Whereabouts is connecting to the Ontario Tourism Database, so every organization that joins shares in the same data and the same strategy.
- Association website and member login
- Province-wide events calendar
- Summit ticketing with member and non-member pricing
- Ontario Tourism Database connection
20,000+ monthly AI queries
Blue Mountain Village Association: structured, AI-ready data means AI tools surface its Whereabouts-powered site and members more than 20,000 times a month.
1st place and Judge's Choice
Visit Nacogdoches: top honours at Destinations Texas 2025 for a CRM, events calendar and mobile-first website rebuilt around Whereabouts.
Fully bilingual
The Seven, Northeastern Ontario: a regional tourism organization running its operator directory, seasonal campaigns, municipal landing pages and Tripper itineraries in English and French.
One price. Everything included.
Starting at $10,000 CAD a year
Every feature, every user, every widget and every new release. Onboarding and support are part of the licence. No per-module fees and no surprise add-ons; Storefront payments carry a small per-transaction fee.
Whereabouts replaces the directory software, events plugin, CRM, email tool, dues system, ticketing, member portal, itinerary builder and analytics you may be paying for separately today.
Your investment supports TIAO
When TIAO members choose Whereabouts, a portion of every annual licence goes back to TIAO to support its advocacy and its implementation of the Ontario Tourism Strategy.
Canadian-built. Canadian-owned.
Developed in Toronto by Tourism Technology Company: 100% Canadian-owned with no foreign investment, supported by FedDev Ontario, and built by a team with more than 12 years of experience serving Canadian destination and industry organizations.
Ready to see it? Discover Whereabouts
Subscribe
Sign up to our free newsletter and get the latest information direct to your inbox every Thursday.